How to get high google rankings & why you should be careful of going with cheaper SEO ‘experts’…

In regards to SEO Experts, there are a lot of people offering an array of SEO services for just $5 to $200… but in the experience of myself and my hosting expert Brad at XYZulu there are mostly scammers out there trying to do what good web developers and content writers should already have done. Here are Brad’s thoughts on those cheaper SEO ‘experts:’

  • they will never deliver long term SEO benefits if they promised “first page on Google” kinds of things
  • Google is smart.. stuffing keywords into the website as many times as possible won’t work in the long term
  • just write real, good content, link it to Google My business.. and you should be 90% of the way there!

Anyway, this is just one point of view, I encourage you to do your own research on the subject so you can understand the basics of SEO services. I really hate to see people waste their money with people using buzz words and cheap prices to lure them in. If you have any questions leave them for me below or contact me via my website contact form. I’d love to know what your issues are and will give you a free analysis of the SEO and ranking of your website if you like!

Why use a “thank-you-page offer” on your business website?

After reading Lead Pages’ in-depth article I’ve summarised for you business owners… so in short:

  • it is the fastest way to build your “know, like, and trust” factor online
    • → providing value to the users/buyers of this offer will make them more likely to use your product/service
    • → it then becomes easier to sell your product/service (note: it is best to push your businesses most popular or signature offer/product/service) to these customers in the near future
    • → in the end is easier to get testimonials and success stories to improve the social proof that boosts your business overall
  • it can offset the costs of advertising on Facebook, Google Ads, etc. → so better results from your online sales system and marketing is possible if you reduce the risk and expense of advertising online (instead of relying on organic traffic methods).

Thank you to the Lead Pages team for this article this useful article I would love web designers in Byron Bay and surrounds to use for their clients!

Keyword Research – How & Why

Keyword research is one of the most important parts of your digital marketing & SEO strategy.

All of my clients usually do some basic keyword research, this is an important first step as it allows me to fully understand what they want out of my SEO services – which is usually to rank #1 on Google above their strongest competitors!

Keyword research is not a one time thing, it should be performed regularly. I update my clients’ keyword lists every two months.

I take my clients keyword list and then begin to add my own keywords according to my research on their business, their top competitors and also those in their industry that have quality SEO and web design.

I then tap into Google’s intuitive search functionality, followed by the use of SEO analytics tools to steal their competitors keywords.

If you are interested in finding out the specifics of how I do this please contact me, I would love to give you some in-depth information about how you can improve your SEO yourself. Or if you would like a free quote for SEO services for your business use my contact from to get in touch!

I look forward to hearing from you!


Why choose XYZulu to host your domain name AS WELL AS your hosting

The main reasons why I encourage my clients to really consider changing their domain names that are already hosted by other providers (i.e.: GoDaddy or Crazy Domains) to also be with Brad at XYZulu hosting (even if they have only just renewed with their current provider) include the following:

  • The domain and hosting is all in one place – it is easier for clients to avoid forgetting to renew etc
  • Makes it easier for the XYZulu, the preferred hosting provider, to manage the websites’ DNS records
    • (Note: Domain Name Servers are important to websites as it adds an extra layer of security – DNS enhances the security of DNS infrastructure, required for effective, secure updates)
    • (Extra Note: DNS is also probably something you need to be aware of as a website owner because it links the domain name to the IP –> internet criminals exploit weaknesses here by using fake records to trick your precious potential clients into visiting fraudulent websites, downloading malicious software, and worse)
    • plus XYZulu do these vital security measures for free if the domain is with XYZulu – not something that is always included with the hosting of domain names!
  • XYZulu run all domains they manage through ‘Cloudflare’, which speeds up their website and helps to protect it –> this is not always possible if the domain is elsewhere
  • For eligible domains (not XYZulu offer free domain privacy (other providers often charge for this) which hides the customers’ identity so their email address, phone and address are not visible on the internet –> meaning less spam etc.
  • We offer free email forwarding if they customer just wants an email address at their domain to forward to another email account they already have

Now it is totally up to the client of course, but Brad and I are here to make the ongoing management of your website into the future as easy and least expensive as possible.

If you are a business owner wanting to streamline your business processes and are low on time this is honestly the best path to take. Even though it may cost slightly more, in the long-term the cost/time/stress associated with your websites’ maintenance/security is drastically lower. All websites are bound to run into issues down the track, it is part of owning and maintaining a website. XYZulu include many of their services as part of their monthly/yearly fee – and you don’t need to engage a web designer in an hourly rate to help, the client turns straight to Brad at XYZulu who is the fastest and the best in the business!


A common problem my clients face with websites after the web design build is complete and they decide not to change to XYZulu is that they see the website not load correctly, i.e.: no images and the text comes up in a basic font – this is because the software is not updated. Unfortunately, this does take me time for me to do so I do have to charge for these services, however, this service charge can be avoided if the client goes with XYZulu as this is all part of their competitive hosting fee:

  • They automate updates and backups and also run the site through Cloudflare so that clients’ websites have extra protection and loads are spread in the event of high levels of traffic.
  • Brad at XYZulu gets an alert if the website is out of date and is not loading correctly – the alert is triggered (saying the website is down), and Brad is able to look into it asap.

This is a big plus for clients also as they do not have to constantly monitor their website for possible glitches and website software updates. It is all about a hands-off approach for myself and my clients, definitely worth the small extra amount for hosting and domain name services with XYZulu – see their hosting pricing and packages.

Let me know if you have any questions about this, we are here to help you – in a way you understand!


Business owners filling their customers needs – how to market your products & services to capture the best customers

As Rob from Fox Web School says: “When a business owner looks at a website, they don’t see that – they see a sales system. They see a tool that either creates sales, helps to find new customers, to better serve existing customers, saves them time serving their customers, brings in money, improves the business or it doesn’t.

In their mind, a website is ALL about sales. And if it sells, it’s worth paying for.”

I am currently challenging myself as to how I can do this better for my clients and better than my competitors. How can you do this for your small business, I’m talking about how can you apply these principles to your own product/service? How do you serve customers and what does your product or service do to:

  • Help them?
  • Better serve them?
  • Save them time?
  • Bring them more wealth, happiness, success, or whatever it is that is important to them?
  • Improves their life or themselves?

I challenge you to think about this deeply and bring it into your everyday business operations, as well as your long term marketing plan!

Best SEO plugins for WordPress websites Ballina, Lennox Head, Byron Bay

This is the low-down from a Reddit contributor – I love this style of review as it is real and raw! Take it or leave it for your own business – I am personally going to look into their recommendations as web design is constantly changing and I want customers looking for web design in Ballina, and surrounding areas, to have the very best!   From Elchains on Reddit forum: “Take it from me. My site is 100 per cent elementor through the use of the pro theme builder. I have zero contributions from a theme except for my favicon lol. I use elementor Hello theme which is the fastest theme out there hands down as it does nothing for your design and structure. For SEO I use SEOpress. It’s lightweight and rocks. You get video and schema included instead of separate additional charges from Yoast and you can use on more than one site. Month 2.5 I’m no. 2 on Bing and going from page two and 3 on Google. I’m niche though and I have no DA or real backlinks. You aren’t understanding Yoast and the keywords. The keyword you out in is only a guideline for your writing. Doesn’t matter if it’s one or ten it’s about how you write, link and structure.”

Web Design Ballina

Heard it on the vine?

Websites built to get your business results, our web designs are based on strategies proven to get high search engine rankings
Smart, effective online marketing strategies
Increase sales and impact with a strong online presence

For start-ups, established businesses and companies ready to grow
Web design and marketing to provide you with the tools you need to execute your marketing at the highest level

Our web design will position your business, project or establishment for the highest possible growth and profits, target your market and improve marketing reach

Samuel Schott Building

The Vine Web Design Website Builder Ballina Byron Bay Lennox Head Australia

Samuel Schott Building

Want to improve the visibility of your business in search engine results? See how The Vine Marketing focused in on creating valuable written content to secure new clients and push Samuel Schott to the top of the results for Builders in the Ballina-Lennox area.

Samuel Schott, owner, Samuel Schott Building

Sam and Lisa wanted a visually stunning website to impress possible new clients and show-off Sam’s immaculate craftsmanship. The website is functional and informational while packing a visual punch.

Sam has been able to gain a solid online presence with the web design built around his desire for high search engine rankings.

We incorporated the best SEO (Search Engine Optimisation) techniques from the very start of the web design process – including image optimisation and keyword inclusion into the quality written content. In addition we conducted thorough testing during each stage of the web design to ensure the website was listed on the first page of results for their keywords.

The contact page allows Sam to receive enquiries straight to his inbox, minimising the need for consuming phone calls during initial contact with clients.

The future growth of Samuel Schott Building will no doubt come from his excellence in the local building industry, combined with a strong web presence.


  • Multiple page website built on the powerful WordPress platform
  • Written content and copyright created to improve SEO as well as educate possible clients, generate interest and create warm leads
  • Contact page and enquiry form – with auto-responder, connected directly to clients’ email account
  • Social media connectivity
  • Fast and extra-secure hosting and domain setup with Australian-based provider
  • Easy for Sam and his team to update
The Vine Web Design Website Builder Ballina Byron Bay Lennox Head Australia
The Vine Web Design Website Builder Ballina Byron Bay Lennox Head Australia
The Vine Web Design Website Builder Ballina Byron Bay Lennox Head Australia
The Vine Web Design Website Builder Ballina Byron Bay Lennox Head Australia


The Vine Web Design Website Builder Ballina Byron Bay Lennox Head Australia

OJR Constructions

Want to start simple and grow your website with your business? Read on to see how The Vine created a strong online presence for Oliver’s carpentry business.

Oliver Regan, Owner & Carpenter, OJR Constructions

Oliver needed a website to show-off his carpentry work, provide details about his work and to create trust with potential clients. With a focus on generating new client leads we designed the website to educate customers and push them to make an enquiry via the contact form on the website – these enquiries are sent pushed straight through to Oliver as an email. This enables Oliver to focus on doing what he does best, while ensuring potential clients can reliably contact him.


  • Showcases OJR’s work with two scrolling image galleries, and beautiful images scattered through the website to spark interest 
  • Testimonials and About sections to create a connection with visitors and provide information about OJR’s work
  • Icon boxes detailing carpentry skills and services
  • Contact form for quick quotes and enquiries
  • Single page scrolling website built on the powerful WordPress platform
  • Easy user navigation
  • Fast and extra-secure hosting and domain setup with Australian-based provider
  • Easy for Oliver to update
  • Instagram feed and social media links
The Vine Web Design Website Builder Ballina Byron Bay Lennox Head Australia
The Vine Web Design Website Builder Ballina Byron Bay Lennox Head Australia
Processed with VSCO with av8 preset
The Vine Web Design Website Builder Ballina Byron Bay Lennox Head Australia
The Vine Web Design Website Builder Ballina Byron Bay Lennox Head Australia


The Vine Web Design Website Builder Ballina Byron Bay Lennox Head Australia

Brady Hair Salon

Want to start simple and grow your website with your business? Read on to see how our web design is helping Jessica to achieve real results. 

Jessica Brady, owner, Brady Hair Salon

Jessica wanted a simple yet stylish website to showcase her beautiful new hairdressing salon. With a contact form and online booking capabilities it covers everything she needs for clients to create their own bookings and contact her easily. With the success of the salon, and a greater demand for buying hair products online, The Vine Marketing are in the first phases of adding an online store. This will be powered by the easy-to-use WooCommerce e-commerce platform, to be built on top of her established WordPress website. We will be able to create Brady Hair Salon a strong, reliable online store with excellent customer care. We continue to maintain a strong online presence for the business and look forward to seeing Brady Hair Salon expand into the online shopping market – Jessica is sure to attain another strong income stream to support her growing family.


  • Minimal effort from the client, we designed the website to reflect Jessica’s business and branding
  • Easy for users to navigate
  • Single page scrolling website built on the WordPress platform
  • Online booking capabilities
  • Fast and extra-secure hosting and domain setup with Australian-based provider
  • Easy for Jessica and her staff to update
  • The future will see additional pages and a powerful online store
The Vine Web Design Website Builder Ballina Byron Bay Lennox Head Australia
The Vine Web Design Website Builder Ballina Byron Bay Lennox Head Australia
The Vine Web Design Website Builder Ballina Byron Bay Lennox Head Australia