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Keyword Research – How & Why

Keyword research is one of the most important parts of your digital marketing & SEO strategy.

All of my clients usually do some basic keyword research, this is an important first step as it allows me to fully understand what they want out of my SEO services – which is usually to rank #1 on Google above their strongest competitors!

Keyword research is not a one time thing, it should be performed regularly. I update my clients’ keyword lists every two months.

I take my clients keyword list and then begin to add my own keywords according to my research on their business, their top competitors and also those in their industry that have quality SEO and web design.

I then tap into Google’s intuitive search functionality, followed by the use of SEO analytics tools to steal their competitors keywords.

If you are interested in finding out the specifics of how I do this please contact me, I would love to give you some in-depth information about how you can improve your SEO yourself. Or if you would like a free quote for SEO services for your business use my contact from to get in touch!

I look forward to hearing from you!


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My name is Michelle, I own and operate the best SEO Company and Web Design studio in the Byron Bay - Ballina area to bring you organic traffic and leads - I care about using web design and SEO to help your business grow!

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