As Rob from Fox Web School says: “When a business owner looks at a website, they don’t see that – they see a sales system. They see a tool that either creates sales, helps to find new customers, to better serve existing customers, saves them time serving their customers, brings in money, improves the business or it doesn’t.

In their mind, a website is ALL about sales. And if it sells, it’s worth paying for.”

I am currently challenging myself as to how I can do this better for my clients and better than my competitors. How can you do this for your small business, I’m talking about how can you apply these principles to your own product/service? How do you serve customers and what does your product or service do to:

• Help them?
• Better serve them?
• Save them time?
• Bring them more wealth, happiness, success, or whatever it is that is important to them?
• Improves their life or themselves?

I challenge you to think about this deeply and bring it into your everyday business operations, as well as your long term marketing plan!